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The Role of Email Has Changed. Here Is How to Evolve Your Communication...
llustration by Sam Manchester/The New York Times The efficacy and best practices related to email as a marketing channel have changed. Data suggest that email is less effective in reaching large...
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Signs of Trouble For The Museum Industry (DATA)
As the US population grows, the number of people attending visitor-serving organizations is (still) in general decline. And this is a very big problem for sustainability without a digital-age shift in...
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Three New Pricing Realities For Visitor-Serving Nonprofits in The 21st...
Want to keep moving your mission moving forward and your doors open? It’s time to end the debate on these pricing-related topics. As the visitor-serving industry (museums, theaters, symphonies,...
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The Game Has Changed: Nonprofits Now Compete with For-Profits (DATA)
An organization’s nonprofit status may carry neither the perceptual weight nor the relevance that many leadership teams imagine…and nonprofits may be sabotaging their own opportunities for support...
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Audience Acquisition: The Cost of Doing Business for Visitor-Serving...
Here it is: the data-informed equation for how much money organizations should be spending in order to maximize opportunities for financial success. Data suggest that approximately 70% of...
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Group Tour Interest in Decline: Why Museums Should Invest Elsewhere (DATA)
Investing in attracting tour groups is an increasingly futile endeavor for museums. Here’s the data and what to do instead. Many visitor-serving organizations increasingly bemoan the challenges...
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Visitation to Increase if Cultural Organizations Evolve Engagement Models (DATA)
Attendance to cultural centers is on the decline, but data suggest that forward-facing organizations may see improvements by 2020. Here’s why. Overall, data suggest that attendance to visitor-serving...
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Six Ways Personalization Trends Are Affecting Museums and Cultural Centers...
The personalization trend is here. And it’s affecting nearly everything visitor-serving organizations do. Once in a while – usually when considering topics for a trend meeting with clients – I look...
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Millennial Values Do Not Change With Age: What Cause Durability Means For...
Data suggest that a popular excuse for cultural nonprofits failing to innovate – namely, that the values of millennials will change to conform with existing organizational priorities as they age – is...
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Influencing Leadership: Three Findings to Effectively Communicate with...
Here’s a data-informed peek at what influences leaders in cultural institutions. I’m in the business of cultural sector evolution and – given that the cultural business model is in need of an update –...
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Death By Curation: The Exhibit Strategy That Threatens Visitation and...
Indominus Rex would not have sparked a long-term increase in Jurassic World visitation anyway. Here’s a real-world, data-informed reminder of the dangers of “Death by Curation” for cultural...
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Why Millennials May Be The Most Valuable Generation for Cultural Nonprofits...
The sheer size of the millennial generation makes them a critical target audience, but data suggest that millennial visitors may actually be the best visitors. Here’s why. Millennials are the largest...
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Fast Fact: Admission Pricing is a Science- Not an Art (VIDEO)
Organizations don’t have to guess when it comes to determining an optimal admission price. Let’s try something new – starting today. I’d like to introduce you to a new project: Know Your Own Bone:...
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How Free Admission Really Affects Museum Attendance (DATA)
Spoiler alert: It doesn’t much…and misunderstanding this engagement tactic may jeopardize industry sustainability. The debate about whether museums should be free is a big one right now. It’s the...
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Three New Realities for Cultivating Big Donors in the 21st Century (DATA)
Our world has evolved and so has fundraising. It’s time for organizations to embrace these three, new realities for cultivating bigger donors. Our rapidly evolving, super-connected world has...
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How Social Media Drives Visitation to Cultural Organizations (FAST FACT VIDEO)
Today marks the publication of the third-ever Know Your Own Bone Fast Facts video. You can check out the first two videos here. How does social media play an important role in driving visitation to...
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Admission Pricing is Not An Affordable Access Program (Fast Fact Video)
Admission pricing and affordable access are two completely different things that are frequently – and inappropriately – conflated in many conversations. Let’s untangle them and move forward. Check out...
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The Most Reliable Way To Increase Visitor Satisfaction To Cultural...
It’s probably not what you think. It isn’t a brand new wing or fancy new exhibit. Today’s KYOB Fast Facts video explains why providing a certain kind of interaction with frontline staff may well be a...
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How to Engage New and Diverse Audiences in Cultural Organizations (DATA)
Cultural organizations need to reach new audiences or they risk their long-term survival. Here’s the data-informed cheat sheet on how to do it. I am excited to have had the opportunity to recently...
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Why Discounting Hurts Your Cultural Organization And What To Do Instead (Fast...
Discounts don’t do what organizations think that they do… Check out this week’s KYOB Fast Facts video to get the two-minute low-down on discounts verse promotions (Hint: promotions are a much better...
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